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PMR provides a wide range of services a company might require to enter or research a market, test products, find a business partner or gain reliable market information. PMR Research offers qualitative and quantitative research methodologies, international consumer and B2B market research, industry analysis and information-gathering services. PMR Consulting services consulting support, including market entry feasibility studies, sourcing, competitive intelligence, strategic advisory, M&A and greenfield projects.
Here you can read more about our experience and the customised projects completed by PMR.
Research projects
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Our client wanted to find out how smokers cope with unpleasant odours, especially of cigarette smoke, which are left on hands and clothes and cause bad breath. ... more »
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Our client, the Centre for Promotion of Steel Quality (Centrum Promocji Jakości Stali, CPJS), a provider of reinforcing steel certification, requested PMR Research to carry out a survey among Polish designers of reinforced steel structures. The client wanted to obtain information on the professional practices of Polish designers in relation ... more »
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The aim of the project was to obtain in-depth information on the image of a mobile services supplier in six CIS countries: Kazakhstan, Kyrgystan, Tajikistan, Uzbekistan, Georgia and Armenia. The client wanted to learn about its reputation in each country. ... more »
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Our client, a European biscuits manufacturer, wanted to find out how its products were perceived in Poland and how they measured up against the competition. Another important issue was to identify the perceptions of the client's brand and of the competitors' brands, and to define strengths and weaknesses of the ... more »
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Consulting projects
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Our client, a leading manufacturer of elevators with a global presence, wanted to obtain detailed information on prices and the latest trends on the Russian market. The client’s main goal was to understand its position on the Russian elevator market in order to devise a strategy for expanding its operations. ... more »
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Our client, a major European pharmaceutical company, was interested in conducting a competitive intelligence study which would enable it to optimise its existing distribution channels and draw up a strategy for major improvements to its distribution model, analyse its product portfolio, and benchmark its sales force structure against selected major ... more »
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Our client, a leading API manufacturer of parenteral iron IV preparations, was interested in knowing how the market functions, what the key market players are and how strong their potential competition is. ... more »
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Our client, a leading European medical services provider, was interested in entering the Polish market and wanted to find out as much as possible about potential competitors, the legal environment and attitudes in Polish society towards private medical services. ... more »
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