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PMR provides a wide range of services a company might require to enter or research a market, test products, find a business partner or gain reliable market information. PMR Research offers qualitative and quantitative research methodologies, international consumer and B2B market research, industry analysis and information-gathering services. PMR Consulting services consulting support, including market entry feasibility studies, sourcing, competitive intelligence, strategic advisory, M&A and greenfield projects.
Here you can read more about our experience and the customised projects completed by PMR.
Research projects
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A key player in pharmaceutical sector was looking for the opportunity of expanding its Gastro portfolio related to the treatment of Cystic Fibrosis (CF) with a new formulation containing fat-soluble vitamins. Our client was interested in conducting market research projects in 2 local markets – Poland and Russia. PMR covered ... more »
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A global producer of dermocosmetics was searching for information about the dermocosmetics market in Poland. The client’s need focused on obtaining information on this market’s size and value, as well as the position of the producer brand in comparison to the competition. The client was also interested in collecting as ... more »
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The client’s need involved a detailed examination of the canteen market in Poland, divided into eight segments. It was particularly important to the client to collect information about the number of existing canteens in each individual segment, and to discover the demand and spending on various grocery products.
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A market research study was launched due to our client’s plans. A company working in a pharmaceutical industry planned to introduce a non-medical support programme addressed to chronically ill patients and their carers for a number of conditions. The programme would encompass several services adjusted to each therapeutic area. PMR ... more »
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Consulting projects
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Our client, a leading manufacturer of elevators with a global presence, wanted to obtain detailed information on prices and the latest trends on the Russian market. The client’s main goal was to understand its position on the Russian elevator market in order to devise a strategy for expanding its operations. ... more »
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Our client, a major European pharmaceutical company, was interested in conducting a competitive intelligence study which would enable it to optimise its existing distribution channels and draw up a strategy for major improvements to its distribution model, analyse its product portfolio, and benchmark its sales force structure against selected major ... more »
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Our client, a leading API manufacturer of parenteral iron IV preparations, was interested in knowing how the market functions, what the key market players are and how strong their potential competition is. ... more »
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Our client, a leading European medical services provider, was interested in entering the Polish market and wanted to find out as much as possible about potential competitors, the legal environment and attitudes in Polish society towards private medical services. ... more »
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