OTC market in Central and Eastern Europe expected to grow by 9% per annum between 2011 and 2013 - October 2011

In 2010 OTC product pharmacy sales in Central and Eastern Europe (CEE) were worth €10.7bn, a 13% year on year increase in euro. Between 2011 and 2013 the market should develop by around 9% on average per annum, according to our latest report, entitled “OTC market in Central and Eastern Europe 2011. Comparative analysis and development forecasts for 2011-2013”.

As in previous years, in 2010, around half of market value was generated by Russia. In 2010 Poland was the second largest OTC market in the region, with a share as a proportion of total sales value of around 23%. Ukraine accounted for approximately 7% of all OTC business on the CEE market.