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PMR provides a wide range of services a company might require to enter or research a market, test products, find a business partner or gain reliable market information. PMR Research offers qualitative and quantitative research methodologies, international consumer and B2B market research, industry analysis and information-gathering services. PMR Consulting services consulting support, including market entry feasibility studies, sourcing, competitive intelligence, strategic advisory, M&A and greenfield projects.
Here you can read more about our experience and the customised projects completed by PMR.
Research projects
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PMR Research has carried out part of the international market research regarding schizophrenia treatment. 50 online interviews were conducted among psychiatrists in Poland. In the course of the project collected were information on schizophrenia treatment, for example prescription and dosage of the schizophrenia drugs. ... more »
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Working for Polish Information and Foreign Investment Agency, PMR Research prepared report on aviation market in Poland. The report was based on PMR MarketInsight methodology and includes the following information:
general overview of the Polish aviation market
forecasts for the aviation market in Poland
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PMR Research took part in two international healthcare projects and was responsible for fieldwork in Poland and Hungary. Our responsibilities included, among others, verification of the questionnaire, recruitment of appropriate physicians to the study and monitoring of the process of filling in the online questionnaires. ... more »
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We conducted 20 individual in-depth interviews (IDI) with phlebologists, orthopaedists, vascular surgeons and GPs. The aim of this marketing research was to evaluate product presentation and promotional leaflets of a medicine for venous thrombosis. Collected opinions helped our Client to chose the best leaflet concept, as well as implement adequate ... more »
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Consulting projects
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Taking advantage of imminent legal and procedural changes on the Polish guardrail market, our client sought key information about the market and its players, in preparation for market entry. ... more »
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Our client was seeking to increase its market share on the Polish shoe market. The company sought detailed information on the major competitors. ... more »
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Our client, a leading pharmaceuticals manufacturer, was interested in a thorough analysis of the Russian pharmaceuticals sector, with a particular focus on the generics market. The client required an analysis and assessment of the potential of the generics market, a competitor landscape analysis, and strategic advice on launching generics into ... more »
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Two leading research companies sought to analyze the economic potential of 40 biotechnological, chemical and ecological companies, and their awareness and interest of a cluster initiative in the Pomeranian (Pomorskie) voivodeship. ... more »
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR's key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research).
With over 13 years of experience, high international standards in projects and publications, highly skilled multilingual staff holding MSc/MA degrees and wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.
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