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Rethink needed on pharmaceutical marketing in CEE
2010-04-06
The fall in the number of pharmacies in Poland, the Czech Republic, Hungary and Bulgaria, the consolidation processes among leading Polish wholesalers and the authorisation of the online sale of pharmaceuticals in Slovakia were the most important trends and events in distribution in the Central European region in 2009, according to the latest report by PMR, a research and consulting company, entitled “Distribution on the pharmaceutical market in Central Europe 2010. Comparative analysis of Poland, Hungary, Romania, Czech Republic, Slovakia and Bulgaria”.
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2009 brought a reduction in the number of pharmacies in some Central European countries. In Poland the number has been falling since mid-2009. The weak economy is not the only cause of this development. The main reason for the reduction in pharmacy numbers is market saturation, which has caused many outlets to operate at a loss. Similar problems are being faced by other countries in the region. In the Czech Republic yet in 2008 the number of pharmacies began to fall for the first time since 1990.
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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR's key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research).
With over 13 years of experience, high international standards in projects and publications, highly skilled multilingual staff holding MSc/MA degrees and wide network of co-operating research companies and market experts, PMR is one of the largest companies of its type in the region.
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