Romanian dietary supplement market expected to return to growth between 2010 and 2013 - July 2010

The dietary supplement market in Romania, which developed in previous years by more than 20% year on year, slowed in 2009 to a growth rate of 1%, according to PMR estimates. However, because of positive growth factors, such as changing lifestyles, an expected improvement in the economic situation, a low level of market saturation, an increase of 10% for 2010 is forecast, to a value in excess of €100m, taking into account the main distribution channels – pharmacies and health shops.

The article is based on the report "Dietary supplements market in Romania 2010".

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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR's key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research).

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